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Friday, April 23, 2010

2010 Jewelry Trends and Combinations

Janice Bay always provides GREAT fashion information you can use in your home shows! This month she shared 5 of the Top 10 2010 Trends; during May's training Janice will talk about the others.


2010 JEWELRY TRENDS FROM JQ INTERNATIONAL
TRENDS IN FINE JEWELRY 
Compiled by Gayle Foster and Kathy Crabtree

2010 promises to be a season of BOLD runway looks and VIBRANT color picks. In other words, jewelry that makes a statement!

BOLD, COLORFUL, AND LAYERED…
all three words can be used to describe the season’s offerings.

In addition look for copper threads, shiny stones and soft metallic shades in the clothes. “The influence of metallics and precious stones in fashion will have a multifaceted role on accessories.”

The one-shoulder dress will lend itself to big earrings and big cuffs. In order for jewelry to stand out, it has to be dynamic. Helena Krodel says, “What I see on the silky jumpers are these big necklaces. There will be lots of statement jewelry.”

“Accessories will be bright and mirrored to contrast the dark hues of apparel. In jewelry, colors will need to complement apparel by using subtle color differences and see-through color effects.”

People are wanting one of a kind jewelry with a nostalgic flavor. Jewelry is looking like it’s aged. There will be a surge of blackening and oxidizing of silver.

Silver is a trend in and of itself. It hasn’t even peaked yet. It’s still on the climb up.

Whether old or new, color is a big part of creating that one-of-a-kind look. The first thing that grabs someone’s attention is color. Pantone, the ultimate authority in color, presents a contrasting array of complex hues. “Vibrant brights add a sense of excitement to the color palette, while practical neutrals provide a safety net for cautious customers.”


Standout color picks include:
- RICH BLUES (such as tropical Turquoise and seaside Blue)
- WARM PURPLES (like romantic Violet)
- DEEP REDS (including an energetic Fusion Coral and tangy Tomato Puree)
- SOFT NEUTRALS (like rosy tan and warm beige). Thoughtful, cautious neutrals provide a dependable backbone to the brights of spring.

With the neutrals it is a “less is more” palette with lots of winter whites, caramels, creams, softened browns, and warm grays. These are the “new neutrals” which are basically beiges and grays with a bit of prettiness.

On top of these neutrals, color is able to provide the “wow” factor. Because of the economy people will still be buying jewelry, but will search for pieces that are multi-use and multi-purpose complimenting what they already own.

Trend 1: “Shine over Substance”

Because of a financially unstable 2009 jewelry has taken on the look of more sparkle, but fewer stones.

The emphasis on soft neutrals and muted metallics in Spring 2010 makes this backing off from bling a necessity. Flamboyance and excessive opulence will give way to quiet, discreet beauty.

There will be stones but they will be strategically placed with subtle gem accents and shapes that create the illusion of more gems. However in the high fashion world we may not have to be that frugal!

Example from Premier Line: Starfish

Comments:
- You must try this on
- It has a notice me look without trying too hard

Notes for Jeweler:
- Perfect for the bus stop in the morning
- Think of the average customer- it will appeal to them

Combinations:
- Layer with Bellissimo
- Layer with Los Colinas
- Frame with Fashion Sense


Trend 2: “Unique Materials”

Today’s styles are about being unique, they are about the ultimate statement of self. Nothing reflects that more then the multitude of different semiprecious gems, minerals and natural elements being combined in a single piece. Pieces once rejected for their unconventional appearance are now being praised for the same.

Jewelry will be over-sized with geometric structures that should intentionally stand out and be noticed.

After a recession, everyone starts getting creative because we have to make something out of nothing. So be on the lookout for unusual shapes and pieces that transform into multiple looks.


Example from Premier Line: Studio

Comments:
- This is a great signature piece
- This piece is very artsy
- Studio is very high end
- You can soften it’s boldness by wearing it with a white collared shirt

Notes for Jeweler:
- People will love it or hate it

Combinations:
- Layer it with Three of a Kind doubled
- Frame it with Three of a Kind
- Frame it with Elemental and Three of a Kind


Trend 3: “Purple Passions”

Lavender is new, soft and evokes femininity and grace. It looks amazing paired with black and is totally wearable. It fits perfectly into today’s trend of contrasting colors. As a result, designers are going for a wide range of these hues. This is a must have color that packs quite a punch.

Different shades of eggplant create positive feelings. There is nothing like a vibrant hue of Royal Purple to make us feel optimistic and hopeful for the future.


Example from the Premier Line: Rhapsody

Comments:
- Rhapsody is one of those great long necklaces that makes you look thinner
- This makes a great belt

Combinations:
- Use it to frame Raspberry
- Layer with Purple Passion or Love me Tender
- Wear it as a belt


Example from the Premier Line: Lavender Rose

Comments:
- The beautiful colors of this necklace will make people stop and take notice

Combinations:
- Add the Catalina pendant
- Layer with Catalina

Trend 4: “Lady in Reds”

Customers today crave special and unique with color setting the mood.

Red symbolized passion, romance, strength and beauty. This bold color is the ultimate accent and the quintessential pop color that works really well with all neutrals.


Example from the Premier Line: Firecracker

Comments:
- We all have those black and white outfits. Use this piece to update your look and give WOW and spice.
- This necklace is a mix of beads and genuine coral
- The red is a ‘blue red’ so it should look good on all skin tones

Combinations:
- Layer with Distinctive, Covenant, Night Life (without pendant), Lauren, Silhouette, Bellissimo, Hearts Desire
- Add Night Life pendant or Cabo pendant.
- Add Sundial over clasp and wear to the side
- Open the necklace to wear long to layer with Runway or Keepsake (doubled) necklaces.


Trend 5: “Silver”

Until now silver had not been synonymous with fine jewelry. The past year’s combination of pinched economics & metallic apparel, however, significantly changed the game. The silver stigma is gone.

Whether muted or mirrored, silver is making a huge comeback in handbags, shoes, belts and jewelry. There will be a spike in “shine coating” as well as a “mixing of shiny and matte.”

Example from Premier Line: Distinctive

Comments:
- Get a good, big necklace - and this one is perfect
- This is the big necklace to wear out and get noticed
- This is high end and gorgeous

Combinations:
- Layer with Firecracker necklace
- Layer with Catalina and move the pendant from Catalina to the bottom ring of Distinctive.

Example from Premier Line: Runway

Comments:
- This necklace does what it’s name implies… You’ll feel runway chic!

Combinations:
- Layer with Serenity
- Layer with Firecracker by opening it & pulling one strand back

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